Web3 / NFT Infrastructure

How Atlas3's Redesign Helped Scale to 9,000+ Communities Across 32 Blockchains

Our comprehensive platform redesign transformed Atlas3 into the leading multi-chain NFT community hub, simplifying complex web3 interactions while supporting over 1.2M giveaways and 9.5M user entries.

Branding

Product design

Mobile Design

UI/UX design

Overview

Atlas3 serves as the central infrastructure for NFT communities across 32 blockchains. Our challenge was to redesign a platform that could handle massive scale while making blockchain complexity invisible to users, creating a seamless experience for both community managers and regular users.

Challenge

The platform's evolution presented several critical design obstacles:

  • Complex feature set spanning multiple user types
  • Navigation complexity across numerous tools and blockchains
  • Need to simplify blockchain interactions for mainstream users
  • Balancing advanced features with intuitive interface
  • Managing high-volume user interactions across communities

Solution

We implemented a strategic design overhaul:

  • Streamlined navigation system for quick feature access
  • Created role-based interfaces for different user types
  • Developed intuitive community management tools
  • Built scalable design system supporting multi-chain features
  • Simplified complex blockchain interactionsIntegrated community tools (Discord, Telegram) seamlessly

Results

The redesign achieved significant platform growth:

  • Scaled to support 9,000+ active communities
  • Facilitated 1.2M+ giveaways with 9.5M+ entries
  • Surpassed main competitor in market position
  • Enhanced user engagement and retention
  • Improved navigation efficiency for all user types
  • Created foundation for continued blockchain expansion