Web3 / Gaming

How Strategic Creative Direction & Web3 Products Shaped Meegos' $2M Success Story

Our creative direction and development of multiple web3 products helped shape Meegos' ecosystem, contributing to a $2M NFT launch and creating an engaging holder experience across platforms.

Branding

Illustrations

Product design

Mobile Design

UI/UX design

Overview

Meegos represents a unique blend in the web3 space: 10,000 meticulously crafted characters that balance cuteness with badassery. Our role expanded from guiding creative direction to building essential web3 infrastructure, creating a comprehensive ecosystem for NFT holders.

Challenge

Building a complete web3 ecosystem required addressing key challenges:

  • Defining character direction that appeals to diverse audiences
  • Creating seamless web3 experiences across devices
  • Developing complex staking and reward systems
  • Building engaging community features
  • Ensuring mobile accessibility for all products
  • Integrating multiple blockchain functionalities

Solution

We delivered comprehensive direction and infrastructure:

  • Guided character creative strategy for 10,000 NFTs
  • Developed complete NFT infrastructure:
    • Mint & claim system
    • Dynamic NFT reveal mechanism
    • Energy-based staking system with per-minute rewards
  • Created interactive community platform "The Base":
    • Quest system for holder engagement
    • Interactive map for community connections
    • NFT holder rankings and achievements
    • Cross-platform accessibility (desktop/mobile)
  • Provided strategic direction for 'Meegos Mayhem' game

Results

Our contributions helped achieve:

  • Successful $2M NFT launch
  • Establishment of Meegos as leading web3 brand
  • Creation of engaging holder ecosystem
  • High user engagement through quest system
  • Strong community growth through interactive features
  • Seamless mobile-first web3 experience