DECENTRALIZED FINANCE

How Zelo’s innovative design unlocked $200k TVL in Lossless Lottery on Solana

As the design team for BlocksmithLabs, we reimagined lottery mechanics through a user-centric web3 design approach, creating Zelo—a groundbreaking lossless lottery protocol on Solana that fundamentally transforms user engagement with decentralized gaming.

Branding

Product Design

UI/UX Design

Overview

Zelo introduces a revolutionary concept in blockchain gaming: a lottery where participants never lose their initial stake. By combining innovative design with Solana’s high-performance blockchain, we created a product that bridges user-friendly experience with complex financial mechanics.

Challenge

Designing a lossless lottery required solving critical design challenges:

  • Creating user trust in a novel financial product
  • Simplifying complex blockchain lottery mechanics
  • Designing an intuitive interface for crypto and non-crypto users
  • Establishing clear visual communication of the ‘no loss’ concept

Solution

Our design strategy focused on:

  • Developing a clean, approachable user interface
  • Creating transparent user flows for lottery participation
  • Designing visual elements that communicate protocol safety
  • Integrating seamless Solana blockchain interactions
  • Building an intuitive onboarding experience for web3 users

Results

The design-driven approach delivered exceptional outcomes:

  • Achieved $200k Total Value Locked during beta phase
  • Established a unique value proposition in DeFi gaming
  • Created a scalable design system for future protocol iterations
  • Demonstrated the power of user-centric design in blockchain products