DECENTRALIZED FINANCE
How Zelo’s Innovative Design Unlocked $200k TVL in Lossless Lottery on Solana
As the design team for BlocksmithLabs, we reimagined lottery mechanics through a user-centric web3 design approach, creating Zelo—a groundbreaking lossless lottery protocol on Solana that fundamentally transforms user engagement with decentralized gaming.
Branding
Product design
UI/UX design
Overview
Zelo introduces a revolutionary concept in blockchain gaming: a lottery where participants never lose their initial stake. By combining innovative design with Solana’s high-performance blockchain, we created a product that bridges user-friendly experience with complex financial mechanics.
Challenge
Designing a lossless lottery required solving critical design challenges:
- Creating user trust in a novel financial product
- Simplifying complex blockchain lottery mechanics
- Designing an intuitive interface for crypto and non-crypto users
- Establishing clear visual communication of the ‘no loss’ concept
Solution
Our design strategy focused on:
- Developing a clean, approachable user interface
- Creating transparent user flows for lottery participation
- Designing visual elements that communicate protocol safety
- Integrating seamless Solana blockchain interactions
- Building an intuitive onboarding experience for web3 users
Results
The design-driven approach delivered exceptional outcomes:
- Achieved $200k Total Value Locked during beta phase
- Established a unique value proposition in DeFi gaming
- Created a scalable design system for future protocol iterations
- Demonstrated the power of user-centric design in blockchain products